{"id":2663,"date":"2018-07-17T19:00:11","date_gmt":"2018-07-17T19:00:11","guid":{"rendered":"https:\/\/mt-old-connectbase.local\/?p=2663"},"modified":"2022-05-25T19:00:42","modified_gmt":"2022-05-25T19:00:42","slug":"location-matters-the-importance-of-location-intelligence","status":"publish","type":"post","link":"https:\/\/mt-old-connectbase.local\/blog\/location-matters-the-importance-of-location-intelligence\/","title":{"rendered":"Location Matters – The Importance of Location Intelligence"},"content":{"rendered":"

The connectivity needs of today\u2019s enterprises are constantly evolving. Organizations are increasingly moving workloads and communications online and into the cloud, in addition to connecting various mobile and IoT devices to their networks. This digitalization means enterprises require greater amounts of bandwidth and connectivity across locations.<\/p>\n

The growing need for connectivity gives network providers an opportunity to expand their network reach to more locations, earning them more revenue in the process. However, as enterprises seek to minimize complexity and receive connectivity from one provider across multiple properties, network providers must be willing to leverage on-net, near-net, and even off-net connectivity to provide complete solutions across a wide geographic area.<\/p>\n

What Is Location Intelligence?<\/strong><\/h2>\n

Location intelligence is the data and information needed for network providers to expand routes and terminate fiber connectivity into new buildings. Examples of location intelligence include information on a provider\u2019s own on-net and near-net assets, information on specific buildings and their tenants, competitive intelligence on other providers terminated into the building or within the vicinity, and potential partner networks that can be leveraged based on location.<\/p>\n

Location intelligence provides network providers with the context needed to expand reach and serviceability with visual representations of network routes and connected buildings. This information not only prepares network providers who work with enterprise clients but helps ensure participation in wholesale and channel markets as well.<\/p>\n

Though the analysis and use of location intelligence enable network providers to extend their reach while offering maximum value to users, many do not leverage this data to its full extent. Rather, they rely on manually updated KMZ files or spreadsheets. The problem with this is that it is easy for these to become outdated. Furthermore, they do not typically include competitive data, building categorizations, or a visual component.<\/p>\n

The Different Types of Location Intelligence<\/strong><\/h2>\n

There are several types of location intelligence that network operators should consult when expanding their networks. When aggregated, this data gives providers a clear view of the locations where connectivity will present the most value.<\/p>\n

Location intelligence helps provide visibility and simplified management of the network sales process. This visibility manifests in three key ways: customer locations, competitor locations, and the provider\u2019s own locations.<\/p>\n