{"id":2600,"date":"2018-08-21T13:12:19","date_gmt":"2018-08-21T13:12:19","guid":{"rendered":"https:\/\/mt-old-connectbase.local\/?p=2600"},"modified":"2022-05-20T13:13:17","modified_gmt":"2022-05-20T13:13:17","slug":"multichannel-news-connected2fiber-ceo-ben-edmond-on-why-operators-should-think-location-first","status":"publish","type":"post","link":"https:\/\/mt-old-connectbase.local\/blog\/multichannel-news-connected2fiber-ceo-ben-edmond-on-why-operators-should-think-location-first\/","title":{"rendered":"Multichannel News: Connected2Fiber CEO Ben Edmond on Why Operators Should Think \u2018Location First\u2019"},"content":{"rendered":"

Connected2Fiber Founder and CEO Ben Edmond recently contributed a guest blog post to Multichannel News entitled \u201cWhy Operators Should Think \u2018Location-First\u2019\u201d.<\/a> \u00a0The piece outlines the key trends that will transform the connectivity space and the way in which organizations in the sector go-to-market. Among these trends are 5G, the shift to cloud-based applications, and the pushing of content to the \u2018edge\u2019. \u00a0Ben details how each of these trends puts an emphasis on the network and how instilling a \u201clocation-first\u201d mindset in commercial operations will position players for tremendous growth opportunities.<\/p>\n

The blog drove home the importance of location-based intelligence in capitalizing on each trend. \u00a0For instance, when leveraging tenant data specific to a location, network service providers can more effectively prospect, position, and win within accounts that are seeking to increasingly adopt cloud-based applications and will need connectivity suitable to those changing consumption patterns.<\/p>\n

The connectivity space will continue to evolve in 2019 and location-based intelligence will become a cornerstone asset on which critical sales, marketing, and planning decisions are made. \u00a0Those that recognize, embrace, and prepare for this new reality will be well-positioned to thrive and grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

Connected2Fiber Founder and CEO Ben Edmond recently contributed a guest blog post to Multichannel News entitled \u201cWhy Operators Should Think \u2018Location-First\u2019\u201d. \u00a0The piece outlines the key trends that will transform the connectivity space and the way in which organizations in the sector go-to-market. Among these trends are 5G, the shift to cloud-based applications, and the […]<\/p>\n","protected":false},"author":3,"featured_media":2658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nWhy Operators Should Think Location First | Connectbase<\/title>\n<meta name=\"description\" content=\"The connectivity space will continue to evolve in 2019 and location-based intelligence will become a cornerstone. 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